‘The Flash’, an American sci-fi superhero drama film starring Ezra Miller, came out in theatres on June 23, 2023. It had a disappointing box office opening weekend, grossing an estimated $55.7 million in the United States and Canada, which was significantly below the film’s $75 million to $85 million opening weekend projections. Turns out it didn’t do that well on its second weekend either, and now poses the danger of being a financial disaster to Warner Bros. Discovery.
How did ‘The Flash’ do on its second weekend at the box office?
Twitter user Luis Fernando has brought to our attention that ‘The Flash’ managed to cross the $200 million mark globally including the amount from its second weekend, but it could also potentially lose the same amount. It’s highly likely actually, since the $200 million budget DC film saw a 72% drop off at the U.S box office. Keeping in mind the fact that it had a $150 million marketing budget. paired with a $190 million production budget; Fernando commented that this movie might go down as the worst financial disaster since 2017’s ‘Justice League’. In addition to that, Fernando and many other users agree that Warner Bros. Discovery could have lost way less money if they had put ‘The Flash’ straight to Max instead of a giving it a theatrical release.
It is estimated that Warner Bros. will need to collect at least $400 million in worldwide box office revenue to break even, since studios typically only receive about half of the revenue from ticket sales in the United States, and a slightly lower percentage of revenue from ticket sales in other countries. ‘The Flash’ will have to generate more than $400 million soon to even begin to churn a profit for the studio, otherwise it will go down in history as another catastrophic financial failure for DC.
What are the possible reasons for ‘The Flash’ being such a theatrical flop?
There are a few possible reasons why ‘The Flash’ is flopping at the box office. First, the film has been plagued by controversy since the beginning of production. The lead actor, Ezra Miller, has been arrested multiple times in recent months for assault and disorderly conduct, which has led to negative publicity for the film and has turned many people off from seeing it. Second, the film is not a traditional superhero movie. The Flash is a multiverse film, which means that it features multiple versions of the same characters from different universes which can be confusing for some viewers and may not appeal to fans of traditional superhero movies. Third, the film is not getting good reviews. The Flash has a 39% approval rating on Rotten Tomatoes, which is considered to be “rotten.” This suggests that critics are not enjoying the film, which could also be a factor in its poor box office performance. Finally, the film is being released at a crowded time. It is opening in the same summer movie season as several other major films, including ‘Spider-Man: Across the Spider-Verse’, Jennfier Lawrence’s ‘No Hard Feelings’ and Pixar’s ‘Elemental’. This is definitely making it harder for this DC movie to make its mark.