Indiana Jones and the Dial of Destiny, the fifth and final installment in the Indiana Jones franchise, had a disappointing box office opening in the United States. The film, which stars Harrison Ford, grossed an estimated $60 million over the weekend, well below expectations of $70-80 million. Dial of Destiny is speculated to have had such a disappointing box office revenue up till now due to a number of factors, including competition from other summer blockbusters, mixed reviews, an aging target audience, and a high budget.
How did the fifth Indiana Jones film do internationally?
Disney and Lucasfilm are hoping that the Indiana Jones film will hold its ground in the coming weeks, especially as Americans celebrate the July Fourth holiday. The film, directed by James Mangold, is expected to finish Tuesday with a domestic total of $82 million. The film had a lackluster global start of $130 million, with $70 million coming from overseas markets. The U.K. led with $8.9 million, followed by France, Japan, South Korea, and Germany. However, the film bombed in China, with only $2.3 million.
What was the main audience pulled in for this film?
The movie’s opening weekend audience was significantly older than usual for a Hollywood summer blockbuster. Forty-two percent of tickets went to people 45 and up, including 23 percent to people 55 and older. This is a rare demographic breakdown for a summer tentpole, as older moviegoers typically do not rush out to see movies on opening weekend. The audience was also notably male, with 58 percent of ticket buyers being men. On Saturday, families started to show up in larger numbers. It remains to be seen whether this fifth Indiana Jones film can make a much needed comeback.